Agricultural machinery has now become a flagship feature of the Sommet de l'Elevage thanks to a large exhibition area and two new features this year: a field demonstration platform and a machinery agora. It was in this agora that yesterday, representatives of APRODEMA and theAXEMA have unveiled their new visual identity: Agro4futur. Conceived as a toolbox, Agro4futur brings together a shared identity, a communications campaign, and a new guidance platform. This new brand, developed as part of the EVOFIA (Evolution of training provision in the agricultural equipment sector), winner of France 2030, aims to boost recruitment of employees in the agricultural equipment sector?
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Indeed, in France, 160 000 jobs are affected by the agricultural equipment sector, including nearly 55 000 are related to occupations in distribution, maintenance, and design and construction of agricultural equipment. The latest surveys conducted among dealers and manufacturers revealed projections of a need for recruitment of 15 000 professionals by 2030. Yet, regularly, hundreds of job openingscannot find candidates.
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Great career opportunities
“With us, we don’t sell dreams; there is a jobs guaranteed upon completion of the training courses. The agricultural equipment sector is a driver of social advancement with excellent careers across all territories,” argues Mathilde Mari, Secretary General of APRODEMA. Until now a blind spot in the agricultural equipment sector’s strategy, communication with young people is now an important lever that it is not hesitating to deploy across the social media, but also “in person,” thanks to professionals speaking at middle schools, high schools…
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