On 10 month 22, the 2026 World Pork Festival and International Pork and Pork Products Exhibition was held at the Zhongyuan International Convention and Exhibition Center in Zhengzhou.
The event was organized by the World Pork Festival Organizing Committee and co-organized by Shixin International Exhibition Group, Zhongyuan International Convention and Exhibition Center, and Muyuan Group. Around the five themes of food, culture, music, consumption, and procurement, they jointly planned more than 50 special themed activities.
On-site highlights: The entire industry chain on display, with freshly roasted pork belly drawing visitors for tastings
This year’s Pork Festival brought together companies from across the country in agriculture, animal husbandry, and cold-chain logistics, covering every link from grain, feed, and farming to slaughtering, cutting and processing, and cold-chain distribution, presenting the complete agricultural and animal husbandry logistics industry chain. On the first day, attendance exceeded ten thousand, and more than 800 companies exhibited.
As a co-organizer of this year’s World Pork Festival, Muyuan took part in a number of activities. Muyuan President Gao Tong attended the opening ceremony and delivered remarks, saying: “This is not only a grand showcase of products, but also an industry dialogue platform and a bridge for communication with consumers, engaging society as a whole and the entire world.” Qin Muyuan, CEO of Muyuan Meat, delivered a keynote report titled “Reflections on the Development of the Slaughtering Industry” at the main forum of the International Pork Development Forum, sharing his understanding of and outlook on industry development.
At the International Pork and Pork Products Exhibition, Muyuan’s booth showcased the company’s achievements across the full industry chain of breeding, farming, and slaughtering. It also featured a free tasting area for fragrant roasted pork belly, attracting large numbers of visitors to stop and sample.
At the China Pork Innovative Cuisine Competition and the National Pork Signature Dishes Tasting Event, Muyuan also provided high-quality pork for participating chefs and tasting experts to create and sample dishes. Using high-quality pork as the foundation, the event explored the culinary potential of pork, showcased its flavor and quality, supported innovation in Chinese pork dishes and the preservation of traditional food culture, and presented attendees with a feast of pork delicacies.
How a good piece of pork comes to be: integrated breeding, farming and slaughtering safeguard food safety and deliciousness
From the fragrant grilled pork belly at the exhibition booth to the classic dishes served at the event, consumers see delicious pork products. Behind them is Muyuan’s complete, closed-loop industrial chain, spanning breeding, farming, slaughtering and processing.
Good meat comes from good genetics, and breeding is the starting point for pork quality. Since 1998, Muyuan has consistently focused on consumer needs, pursued value-based breeding, and carried outbreedingof breeding pigs to improve pork quality.
To this end, Muyuan invested 60 hundred million yuan to build a super-healthy pig breeding platform. It standardizes water, feed, air, and temperature and humidity conditions to eliminate environmental variation, enabling pigs to express more than 90% of their genetic potential. This helps breed truly good pigs so that people can enjoy high-quality pork at affordable prices.
Genetics are the foundation; farming is key. At Muyuan, pigs eat nutritious meals, drink purified water, breathe purified air, live in air-conditioned rooms, and enjoy an independent fresh-air supply.
Specifically, the air intake end of Muyuan’s smart pig barns has a four-layer air filtration system that filters out viruses and bacteria such as influenza and PRRS. The air the pigs breathe is close to operating-room standards. The smart environmental control system automatically adjusts temperature and humidity, keeping the pig barns at a constant temperature and humidity, like spring all year round. The smart inspection robot is like a “senior veterinarian,” conducting uninterrupted inspections for 24 hours to safeguard the health of the herd. The Pig Cough Monitor listens around the clock for sounds such as coughing and sneezing, provides early warnings of respiratory abnormalities, and enables targeted intervention. The smart feeding system automatically supplies water and feed, and dynamically adjusts the feed formula according to the pigs’ age in days, weight, and growth, providing a different nutritional formula each day for precise feeding and nutrition.
Currently, Muyuan has independently developed more than 30 types of smart equipment across 5 major categories. More than 330 sets have been deployed at 1000 of Muyuan’s pig farms, making pig farming easier and more efficient.
It is not enough to breed well and raise pigs well; they must also be slaughtered well to safeguard food safety and a tender, fresh taste. Muyuan applies corporate standards that exceed national standards and has established rigorous inspection and quarantine procedures. It independently developed the “three-stage acid-reduction and cooling process” to enhance pork’s tender texture and flavor. The cutting rooms and transport logistics are kept within the optimal temperature range to ensure the meat remains in optimal fresh-chilled condition.
From feed, breeding, and farming to slaughter, Muyuan has achieved full independent control of the entire supply chain. This makes it possible to know, control, and trace products from source to consumer, ensuring reliable quality and giving consumers peace of mind.
Supply chain collaboration: bringing high-quality pork to more consumption occasions
At this World Pork Festival, Muyuan is also exhibiting alongside 10 food companies from upstream and downstream in the supply chain, including Sanquan, Synear, Guangshunxing, Anjoy, Huangshanghuang, Royal Xiao Hu, Yuguan, Licheng, Minnan Pork Trotter Rice, and Jiuduorouduo. Working toward the shared goal of “enabling consumers to enjoy high-quality pork products,” the participating companies span multiple fields, including meat processing and catering.
Notably, the inaugural World Pork Festival is being held in Zhengzhou, Henan, providing Henan food companies with a shared platform to gain visibility. Consumers are seeing more than just a piece of pork, a bag of dumplings, or a sausage: they are seeing a brand portfolio built on the quality of “Henan pork.”
This collective presence can help bring together the individual brand recognition of separate companies into regional recognition of “Henan food,” turning the culinary appeal of “Home in Henan” from an industry strength into a quality label in consumers’ minds.
China’s pork industry is developing rapidly, and consumer demand for pork products is becoming increasingly segmented and personalized. A relevant person in charge at Muyuan said that Muyuan will continue to develop products for a variety of consumption scenarios, bringing high-quality pork to consumers’ tables in more diverse forms.