More than 1 300 farmers and 80 signatories are joining forces in the “Agricultural sector committed to raising animal welfare” collective, led by LDC. Launched in early September, the initiative aims to better promote everyday French poultry to consumers.
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« The adjustments already made by livestock farmers in France are the tools used to combat imports », says Dylan Chevalier, LDC’s CSR manager. Behind the easily identifiable « Animal Welfare » logo in French national colors and the television advertising, the farmers highlight 5 guarantees: natural light, more space available for the animals, and facilities that encourage animal behaviors in the poultry houses, complemented by monitored requirements and training for farmers and staff. However, the use of the term « animal welfare » has sparked controversy among several animal-welfare associations (CIWF, LFDA, OABA, Welfarm), which cite the fast-growing breeds used and the permitted stocking densities of up to 38 kg/m².
