由世界猪肉节组委会主办，世信国际会展集团股份有限公司、河南中原国际会展中心有限公司、牧原食品集团股份有限公司承办的2026世界猪肉节，将于10月22日—24日在郑州中原国际会展中心举办。本届盛会，牧原集团作为全球战略合作伙伴深度参与各项筹备与现场活动，与组委会合力打造集展览展示、美食体验、文化传播、消费促进、产业对接于一体的猪肉主题嘉年华。
2026世界猪肉节汇聚行业专家、行业企业、专业客商、美食爱好者，设置国际猪肉及制品展览会、国际猪肉发展论坛、农牧及冷链物流论坛，配套50余项特色活动，搭建起产业端直达消费端的沟通桥梁，传播猪肉产业价值，助力行业高质量可持续发展。
一 产业根基 提升节庆高度
As a global leader in the hog industry, Muyuan has been deeply engaged in the hog industry for more than 30 years. Guided by the vision of “Providing people with safe, trustworthy pork and a richer life,” the company has built a complete pork industry chain covering feed processing, hog breeding, hog farming, and slaughtering and processing. With its integrated, end-to-end management system, the company ensures quality control throughout the entire process, from breeding at the source to consumers’ tables. The World Pork Festival aims to connect the industry with consumers. Source control and traceability throughout the process are prerequisites—and this is the core value of Muyuan’s complete industry chain model. Confidence in every cut of quality pork comes from precise control at every stage.
In upgrading the industry, Muyuan has made digital and intelligent transformation a key driver, integrating smart equipment, big data, and artificial intelligence throughout the farming process. Its smart farm system enables precise management of hog growth, environmental controls, disease prevention, and other stages. The company also adheres to a green, low-carbon development philosophy, continuously optimizes production processes, and explores pathways for sustainable development in the livestock industry. These technological achievements and development principles will be presented to industry peers at the World Pork Festival exhibition and forums, making “smart hog farming” a tangible reality for the industry rather than just a concept.
For the consumer market, Muyuan is committed to serving the public with high-quality pork and making safe, quality pork products available to consumers at affordable prices. Leveraging its complete industry chain, Muyuan continues to promote standardization and branding of pork products, connecting production with mass-market consumption. The World Pork Festival’s goal of “developing pork brands and boosting pork consumption” aligns with Muyuan’s industry practices in both direction and approach. The two parties’ collaboration is grounded in a shared understanding of the industry.
Two. Deepen participation and let people see and taste good pork.
As a global strategic partner of the World Pork Festival, Muyuan will participate in multiple core areas of this event, providing strong support for its successful delivery.
At the China Pork Innovation Cooking Competition and the National Pork Signature Dishes Tasting Event, Muyuan will provide high-quality pork for competing chefs and tasting experts to use in cooking and tasting. Using high-quality pork as a foundation, the events will explore the culinary potential of pork, showcase its flavor and quality, support innovation in Chinese pork dishes and the preservation of traditional food culture, and offer attendees a feast of pork delicacies. Ingredients are the foundation, but Muyuan’s participation goes beyond that.
At the International Pork and Pork Products Exhibition, held concurrently, Muyuan will showcase the achievements of its full-industry-chain development, smart farming technologies, range of meat products, and green, low-carbon industry practices. For industry peers, purchasing representatives, and attendees, it will present its end-to-end capabilities, from pig breeding and farming to slaughtering and processing, and facilitate industry connections and technical exchanges, enriching the exhibition’s industry showcase.
Three. Platform Synergy: Unlocking New Possibilities for the Industry
Rooted in the needs of industry development and consumption upgrading, the World Pork Festival is both a professional platform for industry technology, products, and business connections and an important avenue for sharing pork food culture with the public and building pork consumer brands. This global strategic partnership with Muyuan Group brings together an industry leader and a major industry event, further enhancing the value of the platform.
Through the World Pork Festival’s diverse settings for displays, exchanges, and food experiences, Muyuan will showcase industry practices and pork quality to industry peers and consumers. Using a range of platforms, including exhibitions, food competitions, and cultural activities, the festival will promote dialogue between the hog industry and the end-consumer market, and work together to tell the story of China’s pork industry.
The hog industry is currently at a critical stage of transformation and upgrading. The industry needs to keep strengthening connections across the upstream and downstream supply chain and between the industry and consumer markets. The World Pork Festival will continue to serve as a platform connecting the industry, build consensus, jointly explore ways to build brands in the pork industry, uncover new potential for pork consumption, and support the industry’s sustained and healthy development!