Nutrition innovation for extended layer performance
The poultry industry is evolving rapidly. Advances in genetics are enabling laying hens to remain productive for longer, while producers face growing pressure to improve efficiency, sustainability and profitability. As birds' nutritional requirements continue to change throughout longer production cycles, feed formulations must evolve accordingly.
For nutritionists and producers, success increasingly relies on precise nutritional strategies, accurate ingredient matrices and solutions that can support performance throughout the entire life of the flock. Extending laying cycles offers significant benefits, but only if producers can maintain both laying persistency and egg quality as birds age.
To meet these challenges, the industry is turning to targeted nutritional solutions that help support hen health and productivity during the later stages of production. Maintaining a strong laying rate is essential, particularly when flocks are kept beyond traditional production ages. Equally important is ensuring that eggs remain marketable, with shell quality meeting the standards required throughout the supply chain.
Solutions such as Perfegg are helping producers sustain laying performance and support flock longevity, while Calcium Boost contributes to maintaining shell strength and egg quality, even in extended production systems. Together, these nutritional tools enable producers to pursue longer laying cycles without compromising commercial performance.
As market demands continue to evolve, close collaboration between nutrition specialists, producers and industry partners has become more important than ever. By combining field experience with ongoing research and performance data, the poultry sector can continue to refine feeding strategies and adapt to changing production realities.
In this video, industry professionals share their experience with ADM's nutritional solutions and discuss how innovation in layer nutrition is helping producers optimise flock performance, improve egg quality and unlock the full potential of modern laying hens.
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